|When you are creating an email, there are several best practicesthat you should follow in order to obtain the best results.
Don’t Rely on Images
Approximately 10-30 percent of your readers will never click »enable images » on your emails. This means that you shouldnever rely on images to convey critical points in your copy. If youdo decide to use pictures, make sure that you use clear anddescriptive ALT text. You can use CSS styling to make your ALTtext larger and more visible to subscribers that don’t enableimages.
A huge turn off for many email subscribers is poor grammar,capitalization, and spelling errors. If you want to speak with expertauthority to your audience, then you need to do so with clear andproper writing.
No one will believe you are an authority on anything if you can’twrite a complete, grammar and spelling free sentence. Make sureyou double-check every email you write for errors or considerhaving someone else check your email before you send it out.
Include Multiple Hyperlinks
If you have a specific link that you want your readers to click on,then you need to add a total of three hyperlinks to every email. Besure to hyperlink your main call-to-action at the bottom of yourmessage, as well as just above your email signature.You also want to add hyperlinks to a few relevant words in thefirst paragraph of your email to direct readers to the page on yoursite that you want them to visit. Finally, you need to include asecond call-to-action below your email signature and in anypostscript that you add in the emails.
Avoid Design-Heavy Emails
Subscribers are more likely to read emails that come from aperson rather than a faceless company. While companiesfrequently use templates in their email, people rarely do. Youwant to try to avoid using design-heavy templates so that youremails appear more personal.Only Use One Call-to-Action Per EmailYou don’t want to try to get your subscribers to do multiple thingsin any single email. Each email that you send out to your listshould have a sole purpose and a single call-to-action that youwant them to take. Readers will be less likely to respond if theyhave to consider which, if any, of your calls-to-action they wish totake.
Have a Clear Unsubscribe Link
Don’t try to high or obscure your unsubscribe link. Have a clear unsubscribe link in an average font size. self hosted autoresponder software If you decide to obscure your unsubscribe link, your subscribers may report your messageas spam, which puts you in jeopardy with your email service provider if your account receives too many spam complaints.
Copywriting is a skill that will take some time to master. For thefirst several months, the emails that you send won’t be perfect,and that’s okay. https://en.wikipedia.org/wiki/Email_marketing Over time your copywriting skills will improve,and you’ll eventually become a great copywriter whose emails getresults.
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